Start with hypotheses, not features
Every card in the Hypotheses column is a bet your startup is making. Write it as a testable statement so you know exactly what success looks like before writing code.
// MVP Template
Startups fail when they build too much before testing. This board structures your MVP around the build-measure-learn loop - hypotheses in, validated features or informed pivots out.
Hypotheses
3Users will pay $15/mo for automated invoice reminders
Freelancers prefer mobile-first over desktop-first UX
Integration with Stripe reduces onboarding drop-off by 40%
Building
2Implement Stripe checkout with trial-to-paid flow
Build invoice creation screen with PDF export
Testing
2Run 10-user usability test on invoice creation flow
A/B test pricing page - $12 vs $15 vs $19 tiers
Validated
1Email reminders increase payment rate by 22% - ship it
Pivoted
1Desktop-first approach abandoned - mobile wins in testing
Every card in the Hypotheses column is a bet your startup is making. Write it as a testable statement so you know exactly what success looks like before writing code.
Move a hypothesis to Building only when you commit to testing it. Keep scope ruthlessly small - the goal is learning speed, not feature completeness.
The Testing column is where hypotheses meet reality. Attach user feedback, analytics screenshots, and A/B test results directly to the card for a complete decision record.
Move cards to Validated when the data supports shipping, or Pivoted when it does not. Both outcomes are progress. The board becomes a living record of what your startup has learned.
A regular product board tracks features. This board tracks hypotheses and learning. The columns map to the build-measure-learn loop, so every card ties back to a testable assumption about your business.
Yes. Invite co-founders as members so they can update cards, and investors as viewers for read-only visibility into your progress. Real-time updates mean everyone sees the current state.
All Flux templates are free. Sign up, create a board, and set up columns to match this layout. No credit card required.
// Learn faster
Free kanban boards with real-time sync, labels, and team collaboration.